Havana, Cuba.- The corporation Habanos S.A. expects to grow over 2 percent this year, the company”s commercial vice-president, Leopoldo Cintra Gonzalez, informed today.
Although it was a difficult year, the quota and value of Havana cigars was maintained, and the entrepreneurial objectives were accomplished again, Cintra Gonzalez noted.
Every year, the Corporation, which has emergent markets in Latin America, Africa, Europe and Asia, launches more than eight products as part of its standard portfolio, the businessman told Prensa Latina, after presenting the H. Upmann Robustos Añejados vitola on Friday.
We create expectations and launch 15-16 regional editions and an average of 35 products, so Habanos S.A. is a world leader in innovation and quality, he underlined.
According to Cintra Gonzalez, Cuban cigars are the only ones in the world that contain all components produced in the country.
This determines its protected denomination of origin. They are exclusive, not only due to the quality of the leaves, but also due to the soil, temperature and, above all, the tradition and experience of cigar rollers, he pointed out.
The H. Upmann Robustos Añejados vitola was launched in the market as a Special Edition in limited amounts and in a single presentation of that brand.
They are Havana cigars that have been aged in Cuba for five or more years, under perfect conditions of preservation, so they gain shades and complexity without losing their initial characteristics, he added.
The presentation of the H. Upmann Robustos Añejados (50 mm in diameter and 124 mm long), continues the successful concept that was presented in early 2015 in the brands Romeo y Julieta Pirámides Añejados and Montecristo Churchills Añejados, followed by Partagás Coronas Gordas Añejados and Hoyo de Monterrey Hermosos Number Four.
This vitola of Robustos was only used for a Limited Edition in 2012 and to launch a Travel Humidor exclusively designed for the Duty Free and Travel Retail channels, with great success.
The new product has been commercialized since October in Habano S.A.’s distribution centers worldwide.